Daidre Sloley-McKay
Assistant Vice President- Group Marketing, Sagicor Group Jamaica
Daidre Sloley-McKay is a strong marketing strategist with a proven track record of transforming financial brands to drive affinity, revenue, profit, and market share for almost two decades.
In her most recent role as marketing manager for Sagicor Bank Jamaica (SBJ), Daidre developed and launched the Women in Business Series, which successfully positioned SBJ as the Bank of Choice for female-led SMEs. She also led SBJ’s disruption of the mortgage landscape with an innovative Cut Your Mortgage Wait in Half the Time campaign, which resulted in exponential growth in the Bank’s mortgage portfolio.
When Alliance Financial Services Limited joined Sagicor Group Jamaica in 2022, Daidre was instrumental in repositioning the business so that it could reengage and attract clients and exceed its targets.
Before joining the Sagicor family in January 2017, this accomplished leader and winning team builder held over 15 years of experience in several key management positions spanning sales and marketing. product development, and client experience in the financial industry with companies such as EduCom Co-operative Credit Union and included in this, she also managed the Sales and Corporate Promotions marketing portfolio at Capital & Credit Financial Group (now JMMB).
With a strong sense of national pride and commitment to community service, Daidre is involved in several outreach initiatives, particularly those dedicated to youth development. In 2023 she led Sagicor’s marketing team in the successful execution of the 25th anniversary staging of the Sagicor Sigma Corporate Run, which raised a record 91.8 million dollars for the University Hospital of the West Indies Paediatric Unit and the Edna Manley College of the Visual and Performing Arts.
Daidre is married with two children, and enjoys travelling, reading, spending time in nature with her family, and gardening. She is solutions-oriented and firmly believes in the saying “Intention is nothing without action.”
Certifications:
Communications, Organizational Research, Digital Marketing and Brand Leadership. BSC (Cum Laude) Human Resource Management